Jul 27, 2018
An invitation to a University of Auckland Bioscience Enterprise Friday Forum, - Hungry No More Going Global with Kiwi Science
Friday, 27 July, 2018
Time: 4:30pm Networking, Presentation 5pm followed by drinks and
Venue: SBS Reception Lounge (Common Room), School of Biological Sciences.
Guest Speaker: This month we welcome Dr Edward Walker speaking on the topic:
Hungry No More Going Global with Kiwi Science
Dr Edward Walker is one of the two co-inventors/co-discovers of Amarasate® Extract at Plant & Food Research and has spent the last 8 years working the development of this product. Amarasate is a 100% plant-based natural extract of New Zealand hops, that has been clinically demonstrated to regulate eating behaviour. An early stage clinical trial suggested that taking Amarasate before a meal can reduce the amount of food eaten and therefore reduce calorie intake. Targeting the Bitter Brake™ mechanism, the bitter extract is released in the duodenum and triggers taste sensors in the gut to release satiety peptides.
Amarasate® extract underwent extensive pre-clinical validation and was found to be the most effective compound out of more than 900 plants screened) to trigger the Bitter Brake™ appetite suppression mechanism. When coupled with patented capsule technology, the Amarasate® extract showed outstanding clinical efficacy and demonstrated that bitter compounds support a feeling of fullness or satiety and reduced energy intake. Plant & Food Research was able to create a Generally Recognized As Safe (GRAS) self-determination dossier showing historical use of the extract in the US with support from PreSeed funding through KiwiNet.
Plant & Food Research then contracted with the world’s leading company for production of capsules to manufacture a trial run of capsules as well as completing US market validation and a provisional patent. Ultimately Plant & Food Research licensed the technology to Lifestream International, a New Zealand private equity owned company who has financed the product launch direct to consumers in the US, bypassing historical retailers, maintaining margin for the commercial partner and developing direct consumer relationships through an online only initial launch. The product was launched in New Zealand in April 2018 and the US in May 2018, becoming the number 1 weight-loss supplement in NZ during the first 3 months of sales.
Reception Lounge, at the IIB and SBS entrance to the Thomas Building, 3a Symonds St (see map).
University is well serviced by bus routes, and car parking is available under the University of Auckland Business School (the Owen G Glenn Building) on Grafton Rd.