Nov 26, 2013
On the 25th of November NZBIO supported the Evolving Design workshop run by Comvita Innovation at the Institute for Innovation in Biotechnology. Dr Charlotta Windahl (Senior Lecturer, The University of Auckland Business School) and Dr Ralf Schlothauer (CTO of Comvita Ltd and Adjunct Professor at The University of Auckland) explored the use of design thinking methodology for the biotech industry.
Design Thinking is the use of design methodology for the development of new products, systems, business models or organizations. It is different, but complementary to the scientific method, utilizing synthesis instead of analysis. As design thinking has recently gained favour for the development of products and services with many companies, this workshop looked at its applicability in the biotechnology sector.
After an introduction of the background and theory of Design Thinking, a group design and prototyping exercise to apply the process was conducted, followed by case studies and an open discussion on its potential in delivering benefits to the biotech industry. The feedback was very positive and many participants were interested in learning more about design thinking and how they can use it in their work. NZBIO will further explore design thinking as it applies to the biosciences at sessions and workshops at the 2014 NZBIO Conference: BioDesign on the 29th of April 2014 in Auckland.